Wrong slogan, because people see more than you know

What follows is an email I sent to a small, technology-oriented organization about their slogan.

I take issue with the slogan, “Because if you can’t see it, you can’t find it.”*

Blind and visually impaired people can’t see and are able to find things everyday. Outside, inside, on the computer, and on the web. And when we make websites – or cities – with accessibility in mind, we make the task of finding “it” easier.

I understand why they chose that slogan (it seems clever and it fits what they want to promote), but I think they hastily made the choice to roll it out, and ended up coining an unimaginative and careless tag line.

*I don’t want to link directly to the group who uses this line, but I’m sure you can find it.

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